{"id":767,"date":"2010-09-12T10:23:12","date_gmt":"2010-09-12T14:23:12","guid":{"rendered":"http:\/\/vapingguides.com\/blog\/?page_id=767"},"modified":"2011-08-31T22:37:23","modified_gmt":"2011-09-01T02:37:23","slug":"a-few-myths-and-marketing-strategies-dispelled","status":"publish","type":"page","link":"http:\/\/vapingguides.com\/blog\/vapor-trails\/a-few-myths-and-marketing-strategies-dispelled\/","title":{"rendered":"A few electronic cigarette myths (and marketing strategies) dispelled"},"content":{"rendered":"<p>Electronic cigarettes are gaining in popularity as more and more people discover this healthier alternative to smoking cigarettes. An ever-increasing number of smokers are giving up their deadly smoking habit in favor of the safer habit of what has become referred to as \u201cvaping.\u201d Quite a number of small businesses have sprouted up to cater to the needs of \u201cvapers\u201d and the majority of these are run by entrepreneurs who have seen first hand the benefits of making the switch to the electronic cigarette. Most offer quality goods at reasonable prices and are dedicated to making the vaping experience as enjoyable as possible for their customers.<\/p>\n<p>The unfortunate fact remains, however, that it takes a company larger than the average startup to effectively reach the masses. There are a number of large players in the electronic cigarette industry that have attempted to do just that through radio and Internet advertising and by establishing retail kiosks. In theory, this is a great idea, as it heightens the awareness of a technology that would otherwise remain unknown to all but well informed early adopters.<\/p>\n<p>The problem arises when companies like Blu, Smoking Everywhere, NJOY and a number of others sell an average or inferior electronic cigarette at inflated prices or make outrageous claims about the product. While these electronic cigarettes may otherwise be a fine point of entry for a lot of people, the high price and deceptive advertising either immediately turn prospective electronic cigarette buyers off or result in a high level of post-purchase dissatisfaction. The media is of no help either, because research for their stories is often limited to regurgitating the information given to them by the first big electronic cigarette company they call.<\/p>\n<p>Here a few of the most often repeated myths associated with electronic cigarettes.<\/p>\n<p>\u201cElectronic cigarettes cost $100 to $150\u201d \u2013 there are dozens of retailers on the Internet who will gladly sell you a great electronic cigarette starter kit for less than $50 and some of the best kits can be had for less than $80<\/p>\n<p>\u201cThey cost $150 because they are the best\u201d \u2013 Let\u2019s face it, you don\u2019t sell many $150 products by proclaiming them below average. The reality is that the exact same electronic cigarette models (sans the brand name) are often available at bargain prices elsewhere simply because they have been left behind by better cheaper technology.<\/p>\n<p>\u201cOne electronic cigarette cartridge equals a pack of cigarettes\u201d \u2013 How else are you going to sell them for a few dollars apiece? Most cartridges last the equivalent of 3-6 cigarettes. Some cartomizers, however, could come pretty close to equaling a pack.<\/p>\n<p>\u201cOne electronic cigarette cartridge contains 18mg of nicotine\u201d \u2013 More math. The strength level of nicotine liquid is measured in milligrams per milliliter. Most electronic cigarette cartridges hold less than a quarter of a milliliter. Another one that doesn\u2019t add up.<\/p>\n<p>\u201cYou have to buy our cartridges\u201d \u2013 I don\u2019t think there is an electronic cigarette cartridge or cartomizer  available that someone hasn\u2019t figured out how to refill. Some are easier than others, but refilling is worth it no matter what. Cost savings achieved through refilling are one thing, but the tantalizing array of liquid flavors available for refilling the electronic cigarette cartridge is the real payoff.<\/p>\n<p>\u201cThe SuperSmoke Deluxe is better than a KR808D-1, 510 or M401\u201d \u2013 SuperSmoke Deluxe is a name I made up. Watch out for big retailers who have done exactly the same thing. Most retail kits consist of fancy labels slapped on one of a finite number of e-cig styles available from Chinese manufacturers. Brand marketing is not necessarily a bad thing, but a retailer unwilling to admit that their electronic cigarette is compatible with a generic model is being deceptive.<\/p>\n<p>Avoid sellers who make the statements above and you will find quite a number of reasonably priced and performance oriented electronic cigarette options on the market. Look for models like 510, eGo, KR808D-1, 901, M401, etc. that are carried by a number of different vendors. Comparison-shop and chose the one that suits your needs. You\u2019ll be glad you did.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Electronic cigarettes are gaining in popularity as more and more people discover this healthier alternative to smoking cigarettes. An ever-increasing number of smokers are giving up their deadly smoking habit in favor of the safer habit of what has become referred to as \u201cvaping.\u201d Quite a number of small businesses have sprouted up to cater [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":765,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"http:\/\/vapingguides.com\/blog\/wp-json\/wp\/v2\/pages\/767"}],"collection":[{"href":"http:\/\/vapingguides.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/vapingguides.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/vapingguides.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/vapingguides.com\/blog\/wp-json\/wp\/v2\/comments?post=767"}],"version-history":[{"count":7,"href":"http:\/\/vapingguides.com\/blog\/wp-json\/wp\/v2\/pages\/767\/revisions"}],"predecessor-version":[{"id":2838,"href":"http:\/\/vapingguides.com\/blog\/wp-json\/wp\/v2\/pages\/767\/revisions\/2838"}],"up":[{"embeddable":true,"href":"http:\/\/vapingguides.com\/blog\/wp-json\/wp\/v2\/pages\/765"}],"wp:attachment":[{"href":"http:\/\/vapingguides.com\/blog\/wp-json\/wp\/v2\/media?parent=767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}