Not the best electronic cigarette and not the best outlet for it, but seeing a big NJoy display at Walmart made my day. Sure I would have rather seen an eGo or KR808 kit, but the NJoy is at least a usable electronic cigarette and at a reasonable price. Walmart is selling a single rechargeable battery starter kit for $18.97 and refill 5-packs for $18.97. The price is high and quality low compared to what can be bought online, but I'm happy because for less than the cost of a few packs of cigarettes, a lot of smokers will be tempted to give it a try. I did it three years ago with an Njoy clone that cost twice as much, but, and this is the important part, I have been smoke free ever since. Electronic cigarettes prominently displayed in Walmart should be a good thing for smokers and for the ecig industry.